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Digital SEO Marketing Bendigo - Facebook Ads Lessons to improve your Effect


Digital SEO Marketing Bendigo is not as simple as constructing a website there are of so many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I intend to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO Marketing, and because there are numerous things about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Bendigo Business then you will want to set the location to Bendigo. It just works, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I want to explain to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are in Bendigo will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.
People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Bendigo, or even just people visiting.

So depending on your local business, you may intend to be targeting people that are visiting or even on holiday in Bendigo. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to assist your business.

Lesson # 2-- Image v Text

This is something that I really had to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be certain to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many of Facebook users are young, and younger clients virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed solely to 'mobile.

Perhaps these few ideas and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing initiatives in Bendigo.


If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Bendigo on 1300 595 013 or visit, .internetmarketingexpertsBendigo.com.au.
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