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INTERNET MARKETING's Pidgeon carries good news for local Bendigo businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for quite a few people entering the world of INTERNET MARKETING is that Google keeps making changes, so you must understand each of the past updates just to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Bendigo businesses.


Historically we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is vital to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or seeking to buy links-- it pushed again towards websites will need to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Bendigo business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Bendigo store would be struggling with INTERNET 
MARKETING because they would will need to match the budget of the larger company. This meant that many small businesses were just giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Bendigo, is now more probable to rank a local Bendigo business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the best out of your business!


If you intend to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking at Internet Marketing Experts Bendigo, call 1300 595 013 or visit at www.internetmarketingexpertsBendigo.com.au
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