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Mastering the Call to Action

Digital Advertising Bendigo





Digital Advertising in Bendigo means nothing if you don't understand how you can use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to develop a lead. It can make or break depending upon how weak or strong your CTA is, therefore I want to give you a few tips to make sure that you are doing the best you can to grow your brand and generate those critical leads.



Wording

Really simple, stay clear from generic words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might believe that they each mean the same thing. But you should understand that lots of people on the net often avoid commitment, therefore subconsciously even there is a propensity for consumers to think that the word 'buy' is closing them into something, whereas 'shop' is a way for them to find out more details. The issue I am aiming to make is that you really must take into account the wording and avoid words that have unforeseen outcomes.


Shape and Colour

It may seem peculiar, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a lot of research studies into the concept of style and its affect upon a customer's perception, and essentially one theory claims that curves are the most suitable way to go. So, if you intend to try and optimise even further, think about making the button for your call to action curved, rather than a square.

Now, colour, this is a further area that there are a few theories on. Some people would have you believe that green is wonderful because it indicates 'go', but to avoid red because it is 'stop', or that blue is calming so it should make customers more relaxed ... Ultimately there really isn't any definitive evidence to suggest one option over another, so just opt for what works best for your concept. One point that I will discuss though is that you should know the font size and colour-- If you want your digital advertising to be most helpful in the Bendigo area, it is a good idea to try and make it different from the rest of your content, but don't go too ridiculous.


Location

Where your call to action is set is quite vital to digital advertising success.

All that I mean by this is ensure that you don't have it stashed in a corner somewhere, or that you have way too much text that is complicating the Call to action.

Eventually it all comes down to identifying the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the factors together just think basic and think about your client.

Boosting your Online Sales with good CTA's.

If you need to improve your digital marketing strategy in Bendigo or just want know more about CTA's then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsBendigo.com.au.


This piece is written with a number of tips in mind, and it comes from a fair bit of experimentation, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips give us a call on 1300 595 013.

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