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Digital SEO Marketing - The Fight to find out what Google is 'not providing' you


Digital SEO Marketing is a tough and intricate area, and some of the ways that makes it even more challenging is the way that Google is making it tougher to find information. I am not ordinarily one to fuss about the way that Google changes - generally they are moving to make the SEO 'game' a more honest a worth driven field, but some things are still annoying. So what am I grumbling about here? Well allow me to make an effort and explain it this way.
Irrespective of how you intend to design your keyword investigation, everything begins with a specific core concept, one that you need to develop by scanning your metrics and Google Analytics.

The idea is that from this principal idea and keyword, you then make a seed list of terms, expanding through interrelated terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to lessen the access to the data obtained by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This implies that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the fastest ways to learn the real metrics for many niche areas. The main worry that is brought up by this is how it affects the small businesses in Bendigo that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Bendigo on1300 595 013 or visit, internetmarketingexpertsBendigo.com.au
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