Internet Marketing Bendigo is a
perplexing matter, and as we go into 2016, people are in a mentality where they
reflect back on the year that was 2015, and try and determine what life holds
in store for them later. This is of course, impossible. You can never know what
is around the bend, but if you figure out the important parts of the past and
look for patterns you can get a better understanding. This is specifically true
for SEO. I wish to try and point out to you a number of the major patterns that
have been arising in 2015 throughout the Bendigo SEO industry and the globe.
From this hopefully together we can try and find out where to focus our
efforts, this will be especially useful if you are a local Bendigo business.
Think Local
This is the greatest developing trend and
it is going to keep boosting in importance. This means that if you are an
Bendigo company and you are looking for local customers, then this is
wonderful. Launching with the changes from Google Pigeon, we saw a developing
pattern that local Bendigo searches were actually ranking higher than business
with national company headquaters, or even spots on the other side of the city.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more taking into consideration the recent Google
search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be surfacing even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
very quickly growing overseas and are starting to emerge in Australia and it
won't be long before they gain appeal in Bendigo.
Mobile wallets
Society is getting more and more used to
carrying around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other easy
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Bendigo business. 1- you need to be paying
attention to growing patterns, and make certain you have the capacity to
actually let people pay - as an example, if you are yet to buy a PayWave or
RFID reader for your ship, then get one. And 2 - you can start capitalizing on
the mobile nature of paying. This means advertising and marketing, coupons and
other fantastic offers that you can send out to people on their phones and
therefore straight into their wallets.
Beacons
Beacons are an item that has had growing
use overseas and we are discovering them locally now too, but they are
generally other ways of getting promotions to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it merely provides information or a
discount to people who are connected or sign up to the Beacon. This means that
customers at your Bendigo store, or even wandering past the area will be given
more motivation to actually enter the store and make a purchase. It's a creative
marketing tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and development changes this even further throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for innovative ways such as advertising. This
has been seen in America with national projects run by Dunkin' Donuts and Taco
Bell using these aps. It is incredible how people can keep reinventing ways to
get their business out there, and the same may be done for your local company
in Bendigo. Be creative and even look into what other people have done,
especially when it comes to social media - if you see a little something you
like, take note of it and find a way to include a related idea into you own
campaign.
My final pieces of parting suggestions -
and these are things that you can possibly do right away, today - would be to
sign up to a fresh Social Media account. Facebook, Google +, Instagram,
Pinterest. Choose one you don't have for your business yet and start a new campaign
to reach a new audience. As you reach new people, you will grow your reputation
at a local Bendigo level, and also boost your authority and possibly even
become a resource for people. This goes to your local SEO efforts which are key
in 2016. So you will possibly notice that the future actually looks great for
Local businesses with patterns and technology pushing for even greater
interaction at a 'community' level. This is great for Bendigo businesses, and
so I hope that you are as excited as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are aiming to boost your SEO efforts, then
contact Internet Marketing Experts Bendigo on 1300 595 013 or visit,
www.internetmarketingexpertsBendigo.com.au
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